Social Sciences

COVID-19 Vaccine Hesitancy and Digital Health Communication: Lessons from South Sudan

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| Published April 15, 2026

Abstract

This retrospective analysis examines COVID-19 vaccine hesitancy in South Sudan and the role of digital health communication in addressing misinformation. The study documents communication strategies employed, analyzes their effectiveness, and provides recommendations for future pandemic preparedness and vaccine communication in similar contexts.

Methodology

Analysis combined COVID-19 vaccination data, social media monitoring, and community surveys (n=1,200) across six states. We reviewed digital communication campaigns and their reach, engagement metrics, and correlation with vaccination uptake. Key informant interviews with 30 health communicators provided implementation insights.

Key Findings

Initial vaccine hesitancy was 64% (March 2022), decreasing to 38% by December 2023. Digital campaigns reached 2.3 million people via social media. Most effective messages featured local religious and community leaders (78% trust). Misinformation correction through WhatsApp fact-checking service was utilized by 45,000 users. Lessons emphasize community leader engagement and pre-bunking strategies.

References

1. WHO (2024). COVID-19 Vaccine Communication Lessons. 2. Africa CDC (2023). Vaccine Hesitancy in Africa. 3. Ministry of Health South Sudan (2024). COVID-19 Response Evaluation Report.

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COVID-19VaccineHesitancyandDigitalHealthCommunicationLessonsfromSouthSudan.pdf

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Publication Details

Category
Social Sciences
Published
Apr 15, 2026
Attachments
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